About Us

Our Story

Urbanity Fare was born out of a love for streetwear with substance. We wanted clothing and lifestyle essentials that looked sharp in the city, but still felt authentic, natural, and grounded. From oversized denim jackets to natural personal-care products, everything we create is made to be worn, lived in, and trusted.

Our Style

We keep it classy and urban — timeless oversized fits, premium fabrics, and details that stand out without trying too hard. Every piece is chosen or created with an eye for quality, comfort, and everyday wearability. Urbanity Fare is about streetwear that works on the street, in the studio, or on the move.

Our Promise

We're building a brand that's more than just clothes. Sustainability, transparency, and care run through everything we do. From natural deodorants made with New Zealand ingredients to responsibly sourced apparel blanks, we're committed to creating products that you can feel good about wearing every day.

Our Name

"Urbanity" means style, refinement, and modern life. "Fare" is the everyday essentials that carry you through. Together, Urbanity Fare reflects what we stand for: thoughtful style for modern living.

Join the Movement

Urbanity Fare is just getting started — and we'd love for you to be part of it. Follow our journey, wear our pieces, and help us grow a streetwear culture that's stylish, sustainable, and unmistakably ours.